Beard justice refers to the concept that individuals with beards should be treated fairly and without discrimination. Some argue that those with facial hair may face bias or stereotyping in various areas of life, such as employment or societal perceptions. The idea behind beard justice is to advocate for equal treatment and acceptance of people regardless of their grooming choices. It emphasizes that a person's worth should not be judged based on their appearance, including the presence or absence of a beard. Beard justice promotes inclusivity and the recognition of individual rights, encouraging a society where everyone is treated with fairness and respect regardless of their personal style or choices.

Beard Justice's main products include beard oils, beard balms, beard brushes, and beard grooming kits.